This is a speculative design project for the MA Design Management Course at the London College of Communication, University of the Arts London. It is presented as a visual report with a focus on the social attributes of mooncakes in China's gift-giving culture in an era of rapid technological change, in the context of the Chinese government's adherence to sustainable development policies. Based on the current social trends analysis, it speculates what the 'mooncake' will look like in 2030 when China has peaked carbon emissions and critically discusses its potential social impact on the future.
本项目是一个伦敦艺术大学传媒学院设计管理系硕士课程的一个推测性设计项目。本项目的呈现是一个视觉报告，主要讨论的是基于中国政府对可持续发展政策的坚持，在一个技术快速变化的时代，关注月饼在中国送礼文化中的社会属性，根据社会趋势推测2030年中国二氧化碳排放达到峰值后的“月饼”会是什么样的，并批判性地讨论其对未来的潜在社会影响。
Speculative Design Project for MA Design Management at London College of Communication (LCC), UAL
Research and Design | Xintong Liang (Sammy)
Tools | Midjourney, Figma
June 2023
Tools | Midjourney, Figma
June 2023